Prof. Anderson's Scientific Foods - Foods Shot From Guns" - Quaker Puffed Wheat and Puffed Rice (Collier's, July 30 1910)
The pattern
This still is filed under Step-by-step playbook.
Define
A numbered path through a process that used to feel like a fog.
Mechanism
Sequence as comfort. Numbering implies completeness and lowers the cost of starting. The last step is usually the offer.
Verdict
The buyer is blocked by complexity, not by desire.
Why it works
It uses a dramatic, specific story ('shot from guns') to turn a mundane commodity (cereal) into a scientific marvel. By explaining the unique manufacturing process, it establishes a reason-why for the product's superior digestibility and texture.
Steal this when
You have a new product with an unusual or proprietary manufacturing process that provides a direct benefit to the consumer.
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.