Don't jay walk 1937" poster
The pattern
This still is filed under Public health warning.
Define
A warning designed to change a health behavior (stop, screen, stay home), not to sell a brand.
Mechanism
Fear with a next step. The threat is specific. The action is doable today. Fear without an action is cruelty.
Verdict
The risk is real and the action is clear. Official or civic voices help.
Why it works
The awkward, off-balance pose of the pedestrian captures the exact moment of panic and near-miss, making the danger feel immediate. The framing places the viewer close to the action.
Steal this when
You want to illustrate the immediate consequence of an unsafe action to deter people from doing it.