Paul Scheurich - Stop, c. 1910
The pattern
This still is filed under Mark as compressed claim.
Define
The mark itself is the sentence: a monogram, a seal, a device that already means the claim.
Mechanism
Compression. Years of use, or a very sharp first use, load the device so it can appear without copy.
Verdict
The mark is already loaded, or we will spend to load it
Why it works
The product is unshowable and the complaint is unmentionable in public, so the poster substitutes the buyer for the product: you recognise the type of man, and the recognition does the qualifying. Setting the brand name in quotation marks and pairing it with the DRGM mark borrows the authority of the patent register, which is the only proof an unregulated remedy could legally lean on. The desk front is used as an architectural device that turns a picture plane into a copy block without a rule or a box. The vermilion is reserved for skin and waistcoat so the man appears inflamed without a single word about symptoms.
Steal this when
You are advertising something embarrassing or unshowable and need the reader to self-identify without the poster naming them - draw the customer, not the product, and let a registration or certification mark carry the credibility.