The Sovereign Soap (Pears' advertisement)
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
It uses visual hierarchy and authoritative endorsement (the crown and royal warrant) to position the product as the undisputed leader.
Steal this when
You have a prestigious endorsement or award and want to elevate your brand's status by association.