Pears' soap Otto of Rose 1907, advertisement
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
It uses a photographic visual and handwritten-style typography to make a direct, seasonal promise about skin protection.
Steal this when
You are advertising a seasonal benefit and want a friendly, direct, and slightly informal tone.