Cuticura Soap -1893D
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
The curiosity headline 'The Secret of Beauty' draws the reader in, and the copy immediately delivers the answer (Cuticura Soap), followed by a list of everything it prevents.
Steal this when
When you have a simple product that solves a complex set of problems, frame it as a 'secret'.