Cuticura Soap -1892A
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
It leads with a highly desirable end benefit ('Luxuriant Hair') and an aspirational image, positioning a medicated skin soap as a beauty product.
Steal this when
When repositioning a medicinal or problem-solving product as a cosmetic or beauty enhancer.