The Japanese are going to win he war" poster
The pattern
This still is filed under Civilian war-duty equate.
Define
A civilian act (saving, making, staying quiet) is framed as the same duty as the front.
Mechanism
Moral equate. The small act inherits the gravity of the large one. The ask is ordinary. The meaning is not.
Verdict
We need mass compliance on an unglamorous behavior and can honestly tie it to a shared stake.
Why it works
Visually equates the physical effort of labor with management, presenting them as equal, united forces necessary for the military's success.
Steal this when
You need to unite two historically opposing factions toward a common goal.