Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The old price, 2529, sits struck through right above 2399, so the reader does the subtraction before reading the product name. '3 أيام ذهبية' gives the cut a short, dated window, and the caption's 'خلك ذكي في مشترياتك' frames buying now as the smart move rather than an impulse. The red 'Stand Not Included' line answers the obvious question about the photo before the customer reaches the shelf.

The big idea

A console usually bought at full price drops 130 riyals for three named days, and the struck-through 2529 beside 2399 makes the saving the first thing seen.

The offer

PlayStation 5 Slim Digital Edition for 2399 SAR instead of 2529, 1 to 3 October 2026 or while stocks last; stand not included; Tamara logo on the card.

Lines from the ad

خلك ذكي في مشترياتك

Be smart with your shopping

3 أيام ذهبية.. والفرصة ما تتعوّض

3 golden days, and a chance like this won't come back

Steal this when

When a retailer has a real, modest cut on a well-known item and a short dated window to frame it.