Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

Both products are sold as bundles, two bottles and four cans, so the tag price buys a stock-up rather than a single item, and the '4 PCS' tag makes the count explicit. The old prices sit struck through above the new ones, and the tuna drops by more than a third. The 'عروضنا غير' banner ties this card to the week's cover post, so each card reads as one page of the same flyer.

The big idea

Two pantry staples bought in multiples, a twin pack of olive oil and four cans of tuna, each priced against its struck-through old price under the week's 'عروضنا غير' banner.

The offer

Albasha olive oil 2x500ml for 22.99 SAR (was 32.95) and four Aloha light meat tuna cans, 185g, for 19.99 (was 31.80), at all Danube branches until 6 October 2026 or while stocks last.

Lines from the ad

الجودة والتوفير اجتمعوا في مكان واحد

Quality and savings, together in one place

عروضنا غير

Our deals are something else

Steal this when

When a grocer wants to lift basket size with pantry staples that shoppers already buy in multiples.