Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The Comfort cut is the hook: 44.50 struck through over 18.99 is a drop of more than half, large enough to read at thumbnail size. The Kleenex line stacks two gains, a lower price and '8+2 free', so the shopper counts free packs as well as riyals. Two Comfort scents side by side under one 'EACH' price let the reader pick a scent without losing the deal.

The big idea

Household consumables cut deep enough to stock up on: Comfort 4 L falls from 44.50 to 18.99, and Kleenex adds two free packs on top of a lower price.

The offer

Kleenex tissues, 8+2 free packs of 70, 19.99 SAR each (was 33.99); Comfort fabric softener 4L, 18.99 each (was 44.50). All Danube branches until 6 October 2026 or while stocks last.

Lines from the ad

عروض استثنائية في الدانوب على كافة احتياجاتك

Exceptional offers at Danube on everything you need

عروضنا غير

Our deals are something else

Steal this when

When one item in a pair carries a deep markdown that can pull attention to the more modest deal beside it.