Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

Both new prices sit just under a round number, 9.99 and 59.99, while the old ones sit well above, 25.95 and 100.99, so each cut crosses a round figure: Persil goes from over 100 to under 60. Dove at more than 60% off is the eye-catcher that pulls the reader to the bigger-ticket Persil beside it. The '2X' double-points banner and the 'عزنا بطبعنا' badge add the National Day bonus without changing the card's job, which is price.

The big idea

Two everyday brands at prices that cross a threshold: Dove under 10 riyals, down from 25.95, and Persil 7 L under 60, down from 100.99.

The offer

Dove shampoo 400ml or conditioner 350ml, 9.99 SAR each (was 25.95); Persil Power Gel 7L, 59.99 each (was 100.99); double points. All Danube branches until 29 September 2026 or while stocks last.

Lines from the ad

عروض استثنائية في الدانوب على كافة احتياجاتك

Exceptional offers at Danube on everything you need

فخر مضاعف.. نقاط مضاعفة

Double the pride, double the points

Steal this when

When a retailer has deep cuts on known brands and can land the new prices just under round numbers while the old ones sit above them.