Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

Each product carries its old price crossed out next to the new one, 34.75 becomes 13.99, 44.50 becomes 18.99, so the discount is proven by subtraction rather than claimed with a round percent-off badge. Showing four Sunsilk variants and two Comfort scents as a shelf lineup rather than one hero bottle lets the discount read as store-wide, and tying the layout to Saudi National Day with the tribal-pattern border and doubled pride line borrows the day's loyalty-point doubling to make the markdown feel like part of a national moment.

The big idea

For National Day, Saudi-made household staples at well under half their old price, with loyalty points doubled on top.

The offer

Sunsilk shampoo 700 ml at 13.99 SAR each, was 34.75; Comfort 4 L at 18.99 each, was 44.50; double points. At all Danube branches until 22 September 2026 or while stocks last.

The proof

Struck-through old prices beside each new price, and a Made in Saudi badge on both products.

Lines from the ad

عروضنا غير

Our offers are different

فخر مُضاعف.. نقاط مُضاعفة

Double the pride. double the points

صناعة سعودية

Made in Saudi

Steal this when

Use when the crossed-out reference price is real and worth showing next to the sale price instead of compressing it into a percentage badge.