Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The page does two jobs in two bands. The top band is pure National Day: patterned tiles that each finish the phrase عزّنا ب with a trait, بكرمنا, بشجاعتنا, بجودنا, around the day's line عزّنا بطبعنا. Below it, six of the nine items print the old price struck through with the exact riyals saved, from SAVE 6.01 on a chicken to SAVE 61.96 on a Doux 10-pack, so the discount is a number to check rather than a percentage to trust.

The big idea

A National Day wall of pride tiles on top of a plain weekly grocery list, where the staples show the exact riyals saved.

The offer

Weekly prices, 16 to 22 September 2026, only at Carrefour Al Quds and Al Arid: Berain water 40 x 330 ml 12.99 SAR, was 23.00; Doux chicken 10 x 1.1 kg 129.99, was 191.95.

The proof

Six of the nine items print the old price struck through and the riyal saving: save 6.01, 10.01, 11.96, 15.96, 17.01 and 61.96.

Lines from the ad

عزّنا بطبعنا

Our pride is in our nature

ابتداءً من ١٦ حتى ٢٢ سبتمبر ٢٠٢٦

From 16 until 22 September 2026

From 16th Until 22nd September 2026

Steal this when

Use it when a routine weekly flyer needs a seasonal wrapper and the staples under it can each show a real old price and the riyal amount saved.

The emotion

Written to Belonging. It makes the Avoid mistake.

The pride tiles around 'our pride is in our nature', naming generosity and courage, are a National Day greeting any brand could sign, set above grocery prices that play no part in the day.