Value-stack offer

The pattern

This commercial ad is filed under Value-stack offer.

Define

The core offer is surrounded by named extras so the package feels uneven in the buyer's favor.

Mechanism

Accumulation. Each add-on is priced in the mind, then included. Distinct from a guarantee stack: this adds value, that removes risk.

Verdict

The extras are real and wanted. The stack should survive a skeptical what do I actually get.

Why it works

The three price cards do the arguing: Postpaid World and Postpaid Extra Plus both cost 15 BD, but World's 15GB works at home and abroad while Extra Plus carries only 5GB of global data, so the upgrade costs nothing extra. Postpaid Extra at 12.5 BD, with 2GB for the Gulf, completes the ladder, and the World card is lit in blue so the eye lands there. Behind the smiling man, landmarks from the Kingdom Centre to the Eiffel Tower and the Colosseum form one soundwave, turning حرية أكثر أينما ذهبت into a picture.

The big idea

For the same 15 BD as Postpaid Extra Plus, Postpaid World turns 15GB of data and calls into one allowance that works at home and abroad.

The offer

Upgrade to Postpaid World: 15GB of local and international data plus calls for 15 BD. Shown beside Postpaid Extra Plus at 15 BD and Postpaid Extra at 12.5 BD. Terms apply.

Lines from the ad

قم بالترقية إلى Postpaid World

Upgrade to Postpaid World

لتستمتع بقيمة أفضل واحصل على حرية أكثر أينما ذهبت.

Enjoy better value and get more freedom wherever you go.

15GB بيانات محلية ودولية + مكالمات

15GB of local and international data + calls

Steal this when

When the tier you want to sell costs the same as the one below it, and a side-by-side row makes the extra inclusion impossible to miss.