al-Mamluk al-Sharid novel ad, al-Kawakib 1961
American University in Cairo, Rare Books and Special Collections Library. al-Kawakib. RBSCL believes this item is in the public domain.
The pattern
This still is filed under Pack as storefront.
Define
The pack is the store. On a shelf or a thumbnail, it must stop, name, and close without a clerk.
Mechanism
Shelf rhetoric. Hierarchy, claim, and proof live on the face. The first five centimeters do the campaign's job.
Verdict
The buy happens in a glance among competitors: grocery, pharmacy, app store icon.
Why it works
The book is drawn as a solid object leaning out of the frame, dark cover and yellow title, so the reader learns exactly what to look for on the news stand. Around it sit the only three facts a returning reader needs: the series banner he already collects, the author's name, and a release date with a price in piastres.
The big idea
The next History of Islam novel is out: the book drawn as a solid object beside Jurji Zaidan's name, so a series reader just has to find that cover.
The offer
Al-Mamluk al-Sharid by Jurji Zaidan, released 1 January, 30 piastres plus postage, from Dar al-Hilal, well-known bookshops, and the National Distribution Company and its agents across the Arab world.
The proof
The author's name, Jurji Zaidan, and the banner of the History of Islam novels series.
Lines from the ad
روايات تاريخ الإسلام تقدم المملوك الشاردThe History of Islam novels present The Fugitive Mamluk
صدرت أول ينايرReleased on 1 January
٣٠ قرشا بخلاف أجرة البريد30 piastres, postage extra
Steal this when
When you release the next title in a known series and the buyer only needs the cover, the author and the date.
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