Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The struck-through 6210 sits right above the red 3700, so the buyer measures the price against the old one before anything else. The yellow '+ 10%' tag is clipped onto the price block, signalling the cashback comes on top of the cut, not instead of it. The model number and Made in Italy badge make the anchor feel like a real product's price, not a category teaser.

The big idea

A double cut on one named cooker: the old price struck out for the new one, then 10% of the new price returned as cashback on top.

The offer

Glem Gas AL9612GIFS cooker, 60x90 cm, 5 gas burners, stainless steel: 3700 SAR instead of 6210 SAR, plus 10% cashback and 6 interest-free tabby payments. Until 10 October.

The proof

A Made in Italy badge, the exact model number AL9612GIFS and the specification line (60x90 cm, 5 burners, gas, steel).

Lines from the ad

اختار فرنك الجديد وخَلّ التوفير يرجع لك!

Pick your new oven and let the savings come back to you.

كاش باك على الأفران!

Cashback on ovens.

صنع في إيطاليا

Made in Italy

Steal this when

When a single hero product has both a genuine price cut and a running cashback, and showing them stacked makes the deal read twice.