Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The old price 5499 is struck out directly above 4199, a gap a phone buyer can check against any other store in seconds. The yellow '+ 15%' tag is the highest cashback tier in the campaign, put on the phone people search for most. Spec icons and the full model code answer 'which version?' before the buyer has to ask.

The big idea

The newest flagship phone gets the store's biggest single-product deal in the series: 1300 SAR off the old price, then 15% of the new price back.

The offer

Samsung Galaxy S26 Ultra, 12 GB RAM, 256 GB, 6.9 inch: 4199 SAR instead of 5499 SAR, plus 15% cashback and up to 6 interest-free tabby payments. Until 10 October, at listed showrooms.

The proof

The exact model code SM-S948BZVIMEA, the spec icons and the available colours are printed with the price.

Lines from the ad

استفد من كاش باك يصل إلى 15% على الجهاز الأقوى من سامسونج

Get up to 15% cashback on Samsung's most powerful device

ارتقِ بتجربتك مع Samsung Galaxy S26 Ultra!

Upgrade your experience with the Samsung Galaxy S26 Ultra.

تتوفر الإلكترونيات في المعارض التالية

Electronics are available at the following showrooms

Steal this when

When a retailer has a well-known flagship product that buyers price-check everywhere, and the deal can be shown as a cut plus a rebate.