Value-stack offer

The pattern

This commercial ad is filed under Value-stack offer.

Define

The core offer is surrounded by named extras so the package feels uneven in the buyer's favor.

Mechanism

Accumulation. Each add-on is priced in the mind, then included. Distinct from a guarantee stack: this adds value, that removes risk.

Verdict

The extras are real and wanted. The stack should survive a skeptical what do I actually get.

Why it works

Buying an air conditioner in Saudi means paying for the unit and then for the technician, so the 'التركيب مجاني' badge with a hard-hat installer icon answers the second bill before it is asked. The red 'التوصيل مجاني' stamp at the bottom closes the last hidden cost. With the struck-through 4109 above 2887 and a 10% tag clipped on, the buyer counts four savings on one product.

The big idea

Every cost of getting an air conditioner on the wall is cut at once: a lower price, cashback on top, free installation, free delivery and 6 interest-free payments.

The offer

LG 18,000-unit cooling-only inverter split AC: 2887 SAR instead of 4109 SAR, plus 10% cashback, free installation, free delivery and 6 interest-free tabby payments. Until 10 October.

Lines from the ad

برّد أجواء بيتك واسترجع حتى 20% كاش باك

Cool your home and get back up to 20% in cashback

كاش باك على المكيفات!

Cashback on air conditioners.

التركيب مجاني

Free installation

Steal this when

When a product carries hidden follow-on costs (installation, delivery, setup), and removing them on the creative is worth more than a deeper discount.