Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

Both products carry their own crossed-out price, 8099 to 4099 and 12399 to 5749, so the saving is checkable item by item rather than a blanket percentage. The headline al-khasm sar khasmain (the discount became two discounts) names the stacking mechanism directly: a further 10 percent rides on top of an already-marked price, and the voucher and installment offer sit underneath as a third layer.

The big idea

Two discounts stack on named Samsung appliances: an instant 96 riyal voucher per 499 spent, then a further 10% off prices already cut.

The offer

Samsung fridge 4,099 SAR (was 8,099), washer 5,749 SAR (was 12,399), plus 10% off selected Samsung, 96 SAR voucher per 499 SAR, 6 interest-free Tamara payments, free delivery. Until 3 October.

Lines from the ad

أسعارنا غير

Our prices are different

خصم فوق الخصم

A discount on top of the discount

الخَصم صار خَصمين!

The discount became two discounts.

Steal this when

Use this when a retailer has genuine markdowns on named models and wants to add a second, stackable discount without the first one getting lost.