Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The old price 2100 sits crossed out directly above the new 1649 in matching type, so the reader compares the two numbers before reading a single word of copy. A second, separate incentive, a SAR 96 voucher for every SAR 499 spent, is stacked underneath so the buyer sees both a lower unit price and a reason to buy more in the same visit.

The big idea

A HAAM inverter air conditioner cut from 2100 to 1649 riyals, with an instant 96 riyal voucher for every 499 spent on top.

The offer

HAAM 12000 unit inverter AC at 1649 SAR, was 2100. Instant 96 SAR voucher per 499 SAR spent, 6 interest-free Tamara payments, free delivery, until 3 October.

Lines from the ad

برّد أجواء بيتك واستغل أقوى العروض على المكيفات

Cool your home and grab the strongest offers on air conditioners

قسيمة فورية 96 ريال لكل 499 ريال مشتريات

An instant 96 riyal voucher for every 499 riyals spent

6 دفعات مع تمارا بدون فوائد

6 payments with Tamara, no interest

Steal this when

Use this when a retailer has a genuine markdown to show and wants to add a spend-based voucher on top without burying either number.