Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The old price, 20.97, sits crossed out directly above the new price, 12.96, in the same corner, so the saving is a subtraction the shopper does in one glance rather than a percentage they have to trust. '3 حبات' next to the price tells the shopper exactly what they get for that number, which matters on a pantry staple bought in bulk. The row of small heritage icons, a dallah, a sword, a palm tree, along the bottom repeats the National Day framing without needing another line of copy on a page already busy with product shots.

The big idea

A National Day pantry deal you can check at a glance: three packs of Perfetto pasta for 12.96, with the old 20.97 struck through above.

The offer

Perfetto macaroni, 3 packs of 450 g, assorted, 12.96 SAR instead of 20.97. Exclusive to Iktissab members, limited quantity per customer. 16 to 22 September 2026 or until stock lasts.

The proof

The struck-through 20.97 directly above the new 12.96.

Lines from the ad

أقوى عروض اليوم الوطني

The strongest National Day offers

عِزّنا مِنكُم وفيكُم

Our pride comes from you and lives in you

مكرونة بيرفيتو

Perfetto macaroni

Steal this when

Use when a grocery flyer needs one specific pack size and a crossed-out price to make a bulk staple's saving checkable at a glance.