حساب "الرابح" .. راتبك يربحك
The pattern
This film is filed under If-then promise.
Define
A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.
Mechanism
Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.
Verdict
We can name both the action and the result without adjectives
Why it works
It opens on a question about wanting, ودك يكون عندك رانج روفر, and offers a second prize in the same breath, so the viewer picks a favourite before hearing the condition. The condition is then made as small as possible with ما عليك إلا: one account and three months of salary. The close راتبك يربحك shares a root with the account's name, Al Rabeh, so product and promise sound like one word.
The big idea
Your salary can win you something just by landing in the right account: three months of transfers buy a ticket to a Range Rover or gold.
The offer
Open an Al Rabeh account and transfer your salary for three months to enter the draw on a Range Rover HSE 2016 or 3 kilos of 999.9 gold bars.
Lines from the ad
راتبك يربحكYour salary makes you a winner.
ودك يكون عندك رانج روفر ولا ايش رايك بـ 3 كيلو ذهبWould you like a Range Rover? Or how about 3 kilos of gold?
ما عليك إلا إنك تفتح حساب الرابح وتحول عليه راتبك لمدة ثلاث أشهرAll you have to do is open an Al Rabeh account and transfer your salary to it for three months.
Steal this when
When an account or subscription has a simple qualifying condition and a prize worth naming before the condition.
The emotion
Written to Desire. It makes the Say move.
It makes the want concrete, a named car model and gold of stated weight and purity, and gives the condition at the same size: open the account, transfer salary for three months, enter the draw.