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Scarcity close

اربح ايباد الاصدار السابع | Win iPad 7th Generation | اكسترا | تم الإعلان ✅

Embedded from YouTubeChannel: eXtra Stores - اكستراCountry: Saudi Arabiahttps://www.youtube.com/watch?v=12W6zaLryZQ

The pattern

This film is filed under Scarcity close.

Define

A real limit (time, units, seats, eligibility) that makes delay cost something.

Mechanism

Loss of option. The close is the disappearing chance, not a louder adjective. Fake scarcity is a different and worse pattern.

Verdict

The limit is true

Read the pattern

Why it works

The ask is as small as an ask can be, subscribe, like, comment, so almost anyone who stops on the video can enter. Showing the prize as a fan of three iPads with lit screens makes it concrete, and فائزين اثنين gives a real number of chances, while the end card turns the attention back to buying online.

The big idea

A new iPad is traded for a subscription: the price of a chance to win is one click on eXtra's YouTube channel.

The offer

Subscribe to eXtra's YouTube channel, like the video and comment 'تم' for a chance to win one of two 7th-generation iPads; Saudi residents only, ends 20 October 2019.

Lines from the ad

اربح ايباد الإصدار السابع

Win the 7th-generation iPad

اشترك في قناة اليوتيوب

Subscribe to the YouTube channel

فائزين اثنين

Two winners

Steal this when

When a retailer wants to grow a channel audience fast and has a wanted product it can give away to a small, stated number of winners.

The emotion

Written to Desire. It does neither clearly.

It shows the iPad up close to make it wanted, states the number of winners and points to the terms, which are spelled out in the post rather than hidden.

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