خدمة رحلة السفر من تطبيق مصرف الراجحي
The pattern
This film is filed under Step-by-step playbook.
Define
A numbered path through a process that used to feel like a fog.
Mechanism
Sequence as comfort. Numbering implies completeness and lowers the cost of starting. The last step is usually the offer.
Verdict
The buyer is blocked by complexity, not by desire.
Why it works
The film opens on the result, Muhannad already lying by a pool, and then explains how he got there, so the features read as the route to a holiday rather than a menu. Each feature answers a separate trip task in the order a traveler meets them: book, pay, insure, explore, remember. The close, الحين دورك, hands the viewer the same path with one step: update the app.
The big idea
Every travel chore, flights, hotel, travel cards, insurance, activities and a to-do list, is shown living in one banking app, through one relaxed traveler who has done it all.
The offer
The Travel Journey service in the Al Rajhi app: book flights and stays, issue cards such as Safar Plus and Alfursan, insure the trip, find activities and add trip tasks. Update the app.
Lines from the ad
الحين دورك حدث التطبيق واستمتع بسفرتكNow it's your turn: update the app and enjoy your trip
ضبطتني بكل شي من مكان واحدIt sorted me out with everything from one place
Steal this when
A super-app or bank adds a bundle of features around one life event and needs to show them as one journey rather than a list.
The emotion
Written to Stress. It makes the Say move.
It lightens the load of trip preparation by showing what can be handed to one app, bookings, cards, insurance and a task list, without promising a new way of travelling.