Demonstration ad

The pattern

This commercial ad is filed under Demonstration ad.

Define

The product does the arguing. The viewer sees the thing work, not a slogan about the thing working.

Mechanism

Proof by performance. The claim is the action: a visible, testable result the reader can replay.

Verdict

We can show a result in seconds

Why it works

Three real gift-card screens, Metanoia Spa, Base & Boon and Kaia Spa, float around the phone, each with its own photo and a row of amount buttons running from 50 to 800 riyals, so the reader sees the whole choice before opening the app. The headline's two verbs, choose your gift and set its value, match exactly what the screens show: pick a card, tap an amount.

The big idea

Gift cards in the stc Bank app leave the amount to the buyer: pick the spa or salon, then tap the value you want to give.

The offer

Digital gift cards from spas and beauty salons in the stc Bank app, with amounts from 50 to 800 riyals and digital delivery. Terms and conditions apply.

The proof

Screens from the app's gift flow: Metanoia Spa, Base & Boon and Kaia Spa cards with amount buttons of 50 to 800 riyals; a line on Saudi Central Bank supervision.

Lines from the ad

اختاري هديتك وحددي قيمتها

Choose your gift and set its value

اختيار المبلغ

Choose the amount

التوصيل الرقمي

Digital delivery

Steal this when

Use it when a feature is a short choice flow and showing the real options side by side makes the task feel done before the user starts.