Seasonal offer first

The pattern

This commercial ad is filed under Seasonal offer first.

Define

The season is the offer. National Day, back-to-school, Hajj travel, White Friday. The calendar leads. The SKU follows.

Mechanism

Occasion-first merchandising. When the market is already shopping, burying the number loses to whoever puts 30% in the first line.

Verdict

A real regional occasion will move the category

Why it works

The bonus is set at 96 percent, the number of this year's National Day, so one figure carries both the occasion and the offer; it sits in large white type above 'نقاط إضافية' in purple and reads before anything else. The hand holding a phone open on the qitaf app shows exactly where the points are bought, while two sword-bearing ardah figures and palm trees mark the day without a headline.

The big idea

A 96 percent points bonus, matching the 96th National Day, makes buying qitaf points in the app a way to mark the occasion.

The offer

96% bonus points when buying points in the qitaf app from stc. Another carousel card adds 96GB of social data for 23 SAR, postpaid and prepaid, 23 September only, ordered in mystc.

Lines from the ad

96% نقاط إضافية

96% bonus points

عند شراء النقاط من تطبيق قطاف

When you buy points in the qitaf app

متصلين بعِزنا

Connected through our pride

Steal this when

Use when a loyalty or data offer can be sized to the anniversary number, so the discount itself announces the occasion.