If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The mechanism is a conditional contract: the reward is not vague loyalty talk, it is a specific number, SAR 5,000 or more, tied to a specific payout, 2,000 Hassad points, so the customer can do the math on their own balance before acting. A glowing X2 sitting inside a Sadu-patterned display case borrows heritage cues to dress up a straightforward savings mechanic.

The big idea

We doubled your points: add 5,000 riyals to your balance this month and earn 2,000 Hassad points, with a glowing X2 standing in a Sadu-woven room.

The offer

Raise your average Riyad Bank balance by 5,000 SAR or more between 1 and 30 September 2026 and earn 2,000 Hassad points, doubled for the campaign, up to 100,000 points.

Lines from the ad

نقاطك دبلناها

We doubled your points

عزز رصيدك بـ 5,000 ريال أو أكثر

Boost your balance by 5,000 riyals or more

ولك 2,000 نقطة حصاد

and you get 2,000 Hassad points

Steal this when

Use this when a loyalty program needs a single, checkable number to turn a vague boost your balance into a real decision.