If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The reward is stated as a direct trade, get 96,000 Hassad points, when you get real estate financing, so the offer reads as a rule rather than a mood. The diorama beneath it swaps in a glass model of stacked rooms and an incense burner for the vehicle used in the sister ad, tying the same National Day scarf, our pride is in our nature, to a mortgage instead of a lease.

The big idea

Home financing earns 96,000 Hassad points, and the house is a glass model under a National Day sash with the number woven into the rug behind it.

The offer

Apply for Riyad Bank home financing and get 96,000 Hassad points, 21 to 26 September 2026. Rate from 7.54% a year, for salary-transfer customers, minimum salary 3,000 SAR. Terms apply.

Lines from the ad

احصل على 96,000 نقطة حصاد

Get 96,000 Hassad points

عند حصولك على تمويل عقاري

when you get home financing

قدّم على تمويلك العقاري الآن

Apply for your home financing now

Steal this when

Use this when you are running the same reward mechanic across several products, and want each version to keep the identical if then sentence while only the prop underneath changes to match the product.