If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The if and the then are stacked in size order: 96,000 in huge green digits, then عند حصولك على تمويل شخصي جديد أو إعادة تمويل in smaller type, so the reader weighs the reward before the condition. Personal financing has no single object, so the lit glass plinths hold several: a suitcase, shopping bags, a graduation cap on books, an armchair, a watch and a gift box, each a use the reader can picture for the money. The fine print names the window, 20 to 26 September, and the minimums, which keeps a large number checkable.

The big idea

Take new personal financing or refinance and get 96,000 Hassad points, the loan pictured as glass things it could pay for: travel, study, a watch, a gift.

The offer

Apply for new Riyad Bank personal financing (from 5,000 SAR) or refinancing (from 100,000 SAR), 20 to 26 September 2026, and get 96,000 Hassad points. Rate from 5.66% a year.

Lines from the ad

احصل على 96,000 نقطة حصاد

Get 96,000 Hassad points

عند حصولك على تمويل شخصي جديد أو إعادة تمويل

when you get new personal financing or refinance

قدّم على تمويلك الشخصي الآن

Apply for your personal financing now

Steal this when

Use when a loan has no one thing it buys and the ad needs to show several everyday uses at once without writing a list.