Seasonal offer first

The pattern

This commercial ad is filed under Seasonal offer first.

Define

The season is the offer. National Day, back-to-school, Hajj travel, White Friday. The calendar leads. The SKU follows.

Mechanism

Occasion-first merchandising. When the market is already shopping, burying the number loses to whoever puts 30% in the first line.

Verdict

A real regional occasion will move the category

Why it works

A grocery basket and produce staged like jewelry on a lit pedestal against heritage sadu drapery elevates an everyday errand into something worth photographing, which is the real trick since the offer itself is a routine loyalty redemption. Naming the exact payment method, Hassad points by phone number, removes any doubt about how to claim the 10% instead of leaving it as a vague card perk.

The big idea

Paying for groceries with Hassad points at Farm Markets makes the points go 10% further in National Day week, shown as a full basket on a festive stage.

The offer

10% extra value on purchases at Farm Markets when paying with Hassad points through your mobile number, in store only, 20 to 27 September 2026 or until vouchers run out.

Lines from the ad

10% قيمة إضافية على مشترياتك

10% extra value on your purchases

لدى أسواق المزرعة

At Farm Markets

عند الدفع بنقاط حصاد من خلال رقم جوالك

When you pay with Hassad points through your mobile number

Steal this when

Use when a loyalty-points redemption needs to look aspirational rather than transactional, and a still-life set can do that without touching the mechanic itself.