Seasonal offer first

The pattern

This commercial ad is filed under Seasonal offer first.

Define

The season is the offer. National Day, back-to-school, Hajj travel, White Friday. The calendar leads. The SKU follows.

Mechanism

Occasion-first merchandising. When the market is already shopping, burying the number loses to whoever puts 30% in the first line.

Verdict

A real regional occasion will move the category

Why it works

The 96 is built from green cubes that seem to assemble on the floor of a small room hung with Sadu and Najdi weaves, beside a drape reading 'عزنا بطبعنا', so the point cost and this year's 96th National Day appear as one object. One flat price for every voucher, 'بـ96 نقطة فقط', spares the reader the usual comparison of voucher tiers. The fine print names where to redeem, the Riyad Bank app or Riyad Online, and where to spend, the merchant's branches or website.

The big idea

Every Hassad discount voucher costs one flat 96 points, and the 96 is built from green cubes inside a National Day room, so the price carries the occasion.

The offer

Redeem any Hassad discount voucher for 96 points in the Riyad Bank app or Riyad Online, 20 to 24 September 2026 or until vouchers run out; use it at the merchant's branches or website.

Lines from the ad

احصل على خصومات حصاد بـ96 نقطة فقط

Get Hassad discounts for just 96 points

لكل قسيمة خصم تستبدلها عبر برنامج حصاد

For every discount voucher you redeem through the Hassad program

عزنا بطبعنا

Our pride is in our nature

Steal this when

Use when a loyalty program can set one flat price that matches the number of the occasion, so the cost itself carries the season.