If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The headline is three verbs in a row, 'افتح حسابك وعزز رصيدك وادخل السحب', so the path to the prize reads as a sequence a customer can follow. Covering the cars keeps them in reveal mode, and showing four, the exact number of prizes, makes winning feel less remote than a single hero car would. The real mechanism, one entry per 5,000 SAR of balance growth, sits only in the fine print, so the reader learns the price of each chance last.

The big idea

Four covered Genesis G70s wait to be unveiled, one per winner, and the reader earns a draw entry for every 5,000 SAR their average balance grows.

The offer

Register in the Riyad Bank app and get one draw entry per full 5,000 SAR rise in average current-account balance, 1 September to 1 November 2026. Four Genesis G70s; draw on 20 November.

The proof

The fine print fixes the rules: four cars, one per winner, draw on 20 November 2026, delivery within 60 days, under central bank supervision.

Lines from the ad

افتح حسابك وعزز رصيدك وادخل السحب على جينيسيس G70

Open your account, boost your balance and enter the draw for a Genesis G70

Steal this when

When a bank or retailer runs a prize draw tied to a behaviour it wants, and the steps fit in one headline.

The emotion

Written to Excitement. It makes the Say move.

It leads with the prize, four covered G70s, and puts the steps in the headline itself: open an account, grow the balance, enter; the draw date and app registration follow in the terms.