If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The giant '50 %' does the stopping, and 'باستخدام بطاقات بنك الرياض' tells the reader the card already in their wallet is the key, with no sign-up. The clinic's lit façade, its services 'جلدية . تجميل . ليزر' and its phone number make the partner concrete. But 'يصل حتى' carries a lot: the fine print limits 50% to consultations, and the centre's services get 20%.

The big idea

A bank card works as a clinic discount: show any Riyad Bank card at White Clinic and consultations are half price, with 20% off its services.

The offer

With a Riyad Bank mada, prepaid or credit card at White Clinic (dermatology, cosmetics, laser): 50% off consultations, 20% off services, 4 October 2026 to 21 July 2027. Mention the offer and show the card.

Lines from the ad

خصم يصل حتى 50% مع وايت كلينيك

Up to 50% off with White Clinic

خصم 50% على الاستشارات و 20% على خدمات المركز

50% off consultations and 20% off the centre's services

Steal this when

When a card issuer promotes a service partner and wants the reader to see the card already held as the way in.