If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The headline نقاطك دبلناها uses the Saudi slang for doubled, so the news lands before the rule, and the rule follows in one line: عزز رصيدك بـ 5,000 ريال أو أكثر ولك 2,000 نقطة حصاد. A tall glowing glass X2 stands in the middle of a small room hung with Sadu weaving and the Hassad logo, so the multiplier is the object in the picture, not a sentence. The fine print sets a month-long window and a 100,000-point cap, which gives the doubled offer a clear end.

The big idea

We doubled your points: grow your balance by 5,000 riyals this month and the Hassad reward is 2,000 points, shown as a glowing X2 in a National Day set.

The offer

Raise your average Riyad Bank balance by 5,000 SAR or more between 1 and 30 September 2026 and earn 2,000 Hassad points, doubled for the campaign, up to 100,000 points.

Lines from the ad

نقاطك دبلناها

We doubled your points

عزز رصيدك بـ 5,000 ريال أو أكثر ولك 2,000 نقطة حصاد

Boost your balance by 5,000 riyals or more and get 2,000 Hassad points

X2

Steal this when

Use when a loyalty programme doubles an existing reward for a season and one symbol like X2 can say it faster than the explanation.