If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The headline is a plain condition: احصل على 96,000 نقطة حصاد, then عند حصولك على تمويل تأجيري, with the number set largest so the reward is read before the product. Below it a clear glass car sits in a room hung with Sadu weaving, a brass dallah beside it and a sash reading عزنا بطبعنا across the bonnet, so the lease product is pictured as a car and the timing as National Day. The small print keeps the promise honest with a six-day window, 21 to 26 September, a rate from 5.59% and a 500,000 riyal cap.

The big idea

Take a car on lease financing and 96,000 Hassad points come with it, shown as a glass car wrapped in a National Day sash inside a Sadu-woven room.

The offer

Apply for Riyad Bank lease financing and get 96,000 Hassad points. Contracts registered 21 to 26 September 2026. Rate from 5.59% a year, financing up to 500,000 SAR, income from 5,000 SAR.

Lines from the ad

احصل على 96,000 نقطة حصاد

Get 96,000 Hassad points

عند حصولك على تمويل تأجيري

when you get lease financing

قدّم على تمويلك التأجيري الآن

Apply for your lease financing now

Steal this when

Use when a bank attaches a fixed reward to one financing product for a short seasonal window and wants the product pictured as the object it buys.