If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

A glass house model replaces the glass car inside the same heritage set, and the point figure is rendered in the same woven-fabric texture as the tree mark, so the reward reads as part of the display rather than a sticker on top of it. The dialect line your next mortgage, keep it with us speaks to a future decision, not the current one.

The big idea

Bring your next home loan to Riyad Bank and 96,000 Hassad points come with it, the number woven into the rug like part of the house.

The offer

Apply for Riyad Bank home financing and get 96,000 Hassad points, 21 to 26 September 2026. Rate from 7.54% a year, for salary-transfer customers, minimum salary 3,000 SAR. Terms apply.

Lines from the ad

احصل على 96,000 نقطة حصاد

Get 96,000 Hassad points

عند حصولك على تمويل عقاري

when you get home financing

تمويلك العقاري الجاي خلّه عندنا

Your next home loan, keep it with us

Steal this when

When a bank wants a customer's next financing decision rather than their current one, a future-tense dialect line does that more naturally than a present-tense call to apply.