If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The trade is written as a price tag: جاهز برايم لمدة سنة, then بـ 9,600 نقطة, so a Hassad member can check their balance against one number and one duration. The red Jahez delivery bag sits on a green plinth with Prime in large white letters on its face, which puts a familiar object on the reward before any term is read. Because the points buy a year of a subscription rather than one voucher, the redemption keeps paying back each time the customer orders.

The big idea

Hassad points become a year of Jahez Prime: 9,600 points for a subscription the reader already knows, shown as the red Jahez delivery bag on a Prime plinth.

The offer

Redeem 9,600 Hassad points for a one-year Jahez Prime voucher through Hassad in the Riyad Bank app, 21 to 28 September 2026 or while vouchers last. Enter the code in the Jahez app.

Lines from the ad

جاهز برايم لمدة سنة

Jahez Prime for a year

بـ 9,600 نقطة

for 9,600 points

من خلال قسائم حصاد

through Hassad vouchers

Steal this when

Use when a loyalty programme can swap points for a known partner's subscription and the partner has one object people recognise on sight.