Seasonal offer first

The pattern

This commercial ad is filed under Seasonal offer first.

Define

The season is the offer. National Day, back-to-school, Hajj travel, White Friday. The calendar leads. The SKU follows.

Mechanism

Occasion-first merchandising. When the market is already shopping, burying the number loses to whoever puts 30% in the first line.

Verdict

A real regional occasion will move the category

Why it works

The number 96 is built as a physical block sculpture breaking apart on a rug of heritage textiles, so the price of a voucher and the kingdom's 96th National Day land as the same number rather than two separate facts. Fixing every voucher at one flat point cost, 96, removes the usual loyalty-program math, a customer does not need to compare tiers of vouchers against different point totals. The Hassad and Riyad Bank marks sit small at the bottom, letting the number and the National Day ribbon carry the whole page.

The big idea

Any Hassad discount voucher for just 96 points, a number built as a block sculpture under the National Day banner so the price and the occasion read as one.

The offer

Redeem any Hassad discount voucher for 96 points in the Riyad Bank app or Riyad Online, 20 to 24 September 2026 or until vouchers run out; use it at the merchant's branches or website.

Lines from the ad

احصل على خصومات حصاد بـ96 نقطة فقط

Get Hassad discounts for just 96 points

لكل قسيمة خصم تستبدلها عبر برنامج حصاد

For every discount voucher you redeem through the Hassad program

عزنا بطبعنا

Our pride is in our nature

Steal this when

Use when a loyalty program's price point can be set to match a meaningful calendar number, so the cost itself becomes the occasion's message.