View this post on X
McDonald's Saudi: a nugget-math riddle for a bundle deal
McDonaldsKSA · X · https://x.com/McDonaldsKSA/status/2083585025266655471 · Embedded from X
The pattern
This commercial ad is filed under Question headline.
Define
The first line is a question the reader was already asking, or one they cannot leave unanswered.
Mechanism
Open loop plus recognition. A good question is the reader's objection, spoken first by us.
Verdict
We know the real objection and can answer it in the next breath.
Why it works
The post is a sum a child could answer, 6 nuggets plus 6 nuggets, ending in the word كم, how many, so replying costs nothing and replies pile up. The obvious answer, 12, keeps the product and a quantity in every reply without the brand naming a price. No deal appears in the post, so its job is engagement: the product name is typed twice by the brand and the number by the reader.
The big idea
A one-line sum, 6 nuggets plus 6 nuggets equals what, asks for a reply anyone can give and keeps the nuggets at the center of it.
Lines from the ad
6 ناجتس + 6 ناجتس = كم6 nuggets + 6 nuggets = how many
Steal this when
Use when you want easy replies to a product post and a one-line sum can put the product and a quantity in every answer.
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.