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Mail-order catalog

What the ad shows

This Sultan Center weekly flyer page lays out six snack deals in a two-by-three grid: salted nuts, biscuits, chocolate, peanuts, and two McVitie's digestive biscuit packs. Each cell has its own colored background and a cut-out product photo, with a red price tab showing the price in Kuwaiti dinars and a bilingual Arabic-English label underneath giving the pack size and unit price. An orange footer strip carries the Sultan Center logo, social handles, and a customer service number.

The image belongs to the brand, so we describe it here and link to where it is shown.

The Sultan Center: six snack deals on one flyer page

The Sultan CenterCountry: KuwaitLanguage: bilingual

The Sultan Center. The ad itself is shown at corporate.sultan-center.com.

The pattern

This still is filed under Mail-order catalog.

Define

A catalog that is the store: browse, choose, order, without a clerk and often without a website.

Mechanism

Assortment as argument. Density, numbering, and an order path do the closing. The book is the funnel.

Verdict

We have a range, remote buyers, and a way to take the order on the same object.

Read the pattern

Why it works

A single repeated red price tab in the same position across all six cells lets the eye compare six prices without reading, so the page functions like a scannable price list rather than six separate ads. Printing the unit basis under each price, such as price per piece or grams times pack count, answers the value question at the point of decision and makes bulk packs look efficient rather than just bigger. Alternating cell background colors separate different brands and SKUs without needing borders or extra design elements, which keeps a dense page calm.

The big idea

Six branded snack deals sit on one page, each sold on a single dinar price with the pack size spelled out so the page works as a scannable price list.

The offer

Juman salty nuts 300 g KD 1.390 per piece; Kitco biscuits 66 pcs KD 1.300; Keto chocolate 85 g KD 1.490 per piece; Best salted peanuts 13 g x 30 KD 1.050; McVitie's digestive chocolate biscuits 200 g x 2 KD 1.090; McVitie's digestive biscuits 400 g x 2 KD 1.190.

Steal this when

Use when laying out a grocery or FMCG flyer page carrying several unrelated SKUs: repeat one price-tab device per cell and print the pack size and unit price under it in both languages.

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