96 Plans for Collecting by Mail
The pattern
This still is filed under Step-by-step playbook.
Define
A numbered path through a process that used to feel like a fog.
Mechanism
Sequence as comfort. Numbering implies completeness and lowers the cost of starting. The last step is usually the offer.
Verdict
The buyer is blocked by complexity, not by desire.
Why it works
It uses a highly specific number (96) to promise a wealth of varied solutions to a painful business problem (uncollected debts).
Steal this when
When creating a resource guide for a specific business problem, use a large, specific number of solutions to convey comprehensiveness.