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Specimen as proof

Typographia, or the Printers' Instructor, Volume 2

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The pattern

This still is filed under Specimen as proof.

Define

A specimen (type, material, finish) is shown so the product proves itself under comparison.

Mechanism

Controlled display. Same conditions, side by side, no adjective required. The sample is the sentence.

Verdict

Buyers choose by eye or by hand and we can put the real thing in front of them.

Read the pattern

Why it works

The severely plain cloth binding represents the utilitarian nature of a reference manual meant for heavy use in a print shop.

Steal this when

When designing a highly practical, utilitarian reference volume where durability supersedes ornamentation.

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