Tubbs Wood Type
The pattern
This still is filed under Specimen as proof.
Define
A specimen (type, material, finish) is shown so the product proves itself under comparison.
Mechanism
Controlled display. Same conditions, side by side, no adjective required. The sample is the sentence.
Verdict
Buyers choose by eye or by hand and we can put the real thing in front of them.
Why it works
It uses the very product being sold (large wood type) to print its own cover, instantly demonstrating scale and impact.
Steal this when
You are selling a highly visual product and can use the product itself as the primary design element.