Proeve van eenige nieuwe schriften
The pattern
This still is filed under Specimen as proof.
Define
A specimen (type, material, finish) is shown so the product proves itself under comparison.
Mechanism
Controlled display. Same conditions, side by side, no adjective required. The sample is the sentence.
Verdict
Buyers choose by eye or by hand and we can put the real thing in front of them.
Why it works
The centered alignment and hierarchical sizing of the typography draw the eye directly down the page, establishing an elegant and formal tone that demonstrates the quality of the foundry's type.
Steal this when
When you need a highly formal, traditional title page that relies entirely on typographic hierarchy and white space without needing illustration.