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Specimen as proof

Fonderie de Firmin Didot pere et fils

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The pattern

This still is filed under Specimen as proof.

Define

A specimen (type, material, finish) is shown so the product proves itself under comparison.

Mechanism

Controlled display. Same conditions, side by side, no adjective required. The sample is the sentence.

Verdict

Buyers choose by eye or by hand and we can put the real thing in front of them.

Read the pattern

Why it works

As a simple flyleaf, it provides a quiet pause before the highly structured and disciplined didone typography inside.

Steal this when

When pacing a book to allow the reader a moment of physical interaction (turning a blank page) before revealing the main content.

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