Caracteres de l'imprimerie
The pattern
This still is filed under Specimen as proof.
Define
A specimen (type, material, finish) is shown so the product proves itself under comparison.
Mechanism
Controlled display. Same conditions, side by side, no adjective required. The sample is the sentence.
Verdict
Buyers choose by eye or by hand and we can put the real thing in front of them.
Why it works
It elevates the craft of printing to a noble, almost mythical status by aligning the specimen with historical masters and classical allegory. The phrase 'Omnia Vincit' (Conquers All) suggests the power of the press.
Steal this when
You want to position a brand or product as the inheritor of a grand, historical tradition.