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Specimen as proof

Additions to the Specimen of the Fann Street Letter Foundry

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The pattern

This still is filed under Specimen as proof.

Define

A specimen (type, material, finish) is shown so the product proves itself under comparison.

Mechanism

Controlled display. Same conditions, side by side, no adjective required. The sample is the sentence.

Verdict

Buyers choose by eye or by hand and we can put the real thing in front of them.

Read the pattern

Why it works

Using a block of continuous Latin text allows the printer to judge the 'color', spacing, and overall texture of the typeface without being distracted by the meaning of the words.

Steal this when

You need to show off the texture and rhythm of a body font.

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