A Specimen of Cast Ornaments
The pattern
This still is filed under Specimen as proof.
Define
A specimen (type, material, finish) is shown so the product proves itself under comparison.
Mechanism
Controlled display. Same conditions, side by side, no adjective required. The sample is the sentence.
Verdict
Buyers choose by eye or by hand and we can put the real thing in front of them.
Why it works
Putting the price directly under each cut turns a portfolio into an order form, which removes the enquiry step that kills specification: the reader chooses and specifies in the same glance. Prices are also proof, because a range from 3d. to 7s. lets the buyer read the difference in cutting effort straight off the page and self-select without being sold. The royal arms and the King's-letter-founder line do the trust work at the door so the interior pages can stay silent and functional, with no adjectives anywhere. The closing schedule of founts and trade terms converts a one-item purchase into a standing account relationship with the foundry.
Steal this when
Copy this when your catalogue is being browsed by a specifier rather than a decision-maker, and price is a specification input rather than an objection. Put the price on the item, not in a separate list at the back, and let the range of prices do the segmenting for you.
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