Montgomery Ward Catalogue 1916
The pattern
This still is filed under Reason-why.
Define
A specific reason the offer is priced, timed, or structured this way. Not a mood. A reason.
Mechanism
Justification. A concrete cause makes a claim feel earned. Because we overbought. Because the season ends Sunday.
Verdict
The price or the ask looks irregular
Why it works
It heavily emphasizes the 'square deal' and leverages the social proof of a million satisfied customers to guarantee the quality of the goods.
Steal this when
When you have a long history of success and want to use your customer base as your primary source of credibility.